Cross-cultural Intelligence
We operate across Asia, Europe, and the US, translating brands beyond visibility into relevance.
Steff Consulting
We shape what gets seen between west & east
manifesto
Clarity
Over Noise
We bring transparency, precision, and long-term thinking, ensuring every action has purpose.
Possibility,
Refined
At every stage of growth, vision is refined, execution endures, and possibilities expand.
services
- PR Service
- Brand Strategy
- Marketing Positioning
- Celebrity & Influencer Endorsement
- Image & Communication Strategy
- Social Media & Digital Strategy
- Experimental Event Management
Martin Margiela Personal Archive Auction
2026 paris
recent project
Global Press Coverage
across print, digital, and social media in leading international and APAC publications
About Founder
Stefanie Yi
Steff consulting is a cross-cultural strategy practice connecting Asia and Europe across fashion, entertainment, and cultural industries. Founded by Stefanie Yi, a cross-cultural brand strategy and communications advisor with over 12 years of experience across Italy and APAC, the consultancy supports brands and creative talents in expanding into new international markets.
Stefanie's professional background was shaped within the European luxury ecosystem, with experience across leading international brands, platforms, and agencies, including Gucci, LuisaViaRoma, and the Milan-based communication agency Attila & Co. She holds a Master's degree in Fashion Brand Management from Polimoda in Florence, following an academic background in musicology in China.
Her work spans brand strategy, digital and social media, e-commerce initiatives, influencer and celebrity partnerships, media relations, and experiential projects, including events, live performance and cultural activations. Working between Milan and key Asian markets, Stefanie has led and contributed to collaborations with designers, artists, and international brands, helping translate brand narratives across cultures and connect them with global audiences.
